Data and its accurate, timeous interpretation will be a key trend in driving successful public relations (PR) campaigns in 2020. It’s a philosophy Dustin Chick, managing partner of Razor — M&C Saatchi Group SA’s new PR agency — is taking to heart.

Chick (formerly with Ogilvy PR) has been tasked with forming this new operating unit, which has been the missing link in the business. Technology, he says, is a positive force for change...

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