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Has the modern definition of PR changed?
The head of M&C Saatchi Group SA’s new PR agency says the craft today is less about earning coverage than driving powerful conversations across media channels – and he is not big on finding ‘influencers’
23 January 2020 - 05:00
Data and its accurate, timeous interpretation will be a key trend in driving successful public relations (PR) campaigns in 2020. It’s a philosophy Dustin Chick, managing partner of Razor — M&C Saatchi Group SA’s new PR agency — is taking to heart.
Chick (formerly with Ogilvy PR) has been tasked with forming this new operating unit, which has been the missing link in the business. Technology, he says, is a positive force for change...
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