The strategies of top brands
Brands that do well in Top Brands awards are authentic and purposeful, and make an emotional connection with consumers
The eminent annual Sunday Times Top Brands survey continues into its 21st year and is the longest-running consumer brand survey in SA. Based on research conducted by TNS, the Top Brands awards celebrate brands that have stood out from the crowd and provide a representative snapshot of how they have performed.
A recent Redzone discussion, facilitated by chief creative officer and co-founder of TILT, Arye Kellman, unpacked what differentiates top brands from their competitors. Karin du Chenne, chief growth officer, Africa & Middle East at Kantar, said many of this year’s top brands have been consistent winners. The Top Brands study is based on 3,500 interviews conducted around the country.