The strategies of top brands
Brands that do well in Top Brands awards are authentic and purposeful, and make an emotional connection with consumers
The eminent annual Sunday Times Top Brands survey continues into its 21st year and is the longest-running consumer brand survey in SA. Based on research conducted by TNS, the Top Brands awards celebrate brands that have stood out from the crowd and provide a representative snapshot of how they have performed.
A recent Redzone discussion, facilitated by chief creative officer and co-founder of TILT, Arye Kellman, unpacked what differentiates top brands from their competitors. Karin du Chenne, chief growth officer, Africa & Middle East at Kantar, said many of this year’s top brands have been consistent winners. The Top Brands study is based on 3,500 interviews conducted around the country...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.