The eminent annual Sunday Times Top Brands survey continues into its 21st year and is the longest-running consumer brand survey in SA. Based on research conducted by TNS, the Top Brands awards celebrate brands that have stood out from the crowd and provide a representative snapshot of how they have performed.

A recent Redzone discussion, facilitated by chief creative officer and co-founder of TILT, Arye Kellman, unpacked what differentiates top brands from their competitors. Karin du Chenne, chief growth officer, Africa & Middle East at Kantar, said many of this year’s top brands have been consistent winners. The Top Brands study is based on 3,500 interviews conducted around the country.

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