SA’s best-liked ads
The latest ranking reflects a day in the life of consumers – all relevant and easy to relate to, with great SA humour coming through
M&C Saatchi Abel has clinched what is arguably the most important annual accolade in SA advertising, the "most-liked television ad" rating. The work for Nando’s is called "We can fix our S#*t" and takes a light-hearted jab at life in SA.
The top 20 most-liked ads are compiled by research agency Kantar, which polls consumers about the ads that resonate most with them.