M&C Saatchi Abel has clinched what is arguably the most important annual accolade in SA advertising, the "most-liked television ad" rating. The work for Nando’s is called "We can fix our S#*t" and takes a light-hearted jab at life in SA.

The top 20 most-liked ads are compiled by research agency Kantar, which polls consumers about the ads that resonate most with them.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now