Redzone recently hosted a discussion about the way brands can get the most out of radio. Panellists included Greg Maloka, MD of Kaya FM, which was recently announced to be the 2019 Liberty Radio Awards Commercial Station of the Year; Lynn Joffe, the CEO of Creatrix; Tatiana Ndlovu, Nedbank head of group media; and Lance Rothschild, CEO of the Liberty Radio Awards. Rothschild  said the awards have played a significant role in the radio industry by encouraging stations to raise their standards continually. “We’ve worked very hard to keep the adjudication process credible to ensure that these awards are the Oscars of the local radio industry,” he said. “We are very aware that the better the product, the more powerful the platform.” Digital measures have allowed stations not to talk any longer about how many listeners they have but rather who their listeners are. “These days, radio stations know exactly who they are talking to,” said Rothschild. He conceded that RAM radio research is no...

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