Radio legends open up
There will always be a place for traditional radio despite a rapidly changing media landscape
There will always be a place for traditional radio despite a rapidly changing media landscape. That was one of the key take-outs during a panel discussion between radio industry legends at the Liberty Radio Awards conference in Sandton on Saturday April 13. One of the benefits of the new multiple-platform media landscape is that radio industry experts can remain visible thanks to digital and social platforms, rather than disappearing into obscurity when their radio careers come to an end, said talk show host Ashraf Garda. He said radio presenters need to understand the privilege they have of connecting with society. Fake media, said former 702 talk show host John Robbie, means that the need for credible and trustworthy voices is greater than ever before, which makes radio more relevant than it’s ever been. Robbie spent 30 years with 702, joining the station in 1986 as a sports reporter. “When we introduced the idea of talk radio nobody knew how to do it,” he recalled, explaining tha...
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