A panel of young “firelighters” discussed their career path into the radio industry and where they see the industry going in the years ahead at the Liberty Radio Awards Conference held in Sandton on Saturday. Amoré Swanepoel, general manager at Mediaheads, discussed how she got involved with campus radio while at the North-West University, first as a news reader and later as news editor, programme manager, advertising manager and eventually station manager. “The radio bug bit,” she said. After leaving university she moved into the advertising side of the radio industry and was quickly involved in numerous radio campaigns on behalf of clients. It was a huge move from campus radio to the commercial side of the business, she concedes, but not one she has regretted. One of her biggest learnings has been the realisation that from an advertising perspective, she needs to find the sweet spot that will allow clients to stand out from the clutter.  “It’s becoming increasingly evident that ma...

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