Bongani Chinkanda, newly appointed CEO at HDI Youth Marketeers has some very clear objectives in mind as he takes the helm of the agency. First off, his plan is to integrate the business more fully into TBWA, solidifying that agency’s youth offering in South Africa and on the continent. “TBWA bought HDI in 2013 and one of our primary mandates from them has been to assimilate HDI under the TBWA umbrella, as the lead youth specialist in South Africa,” says Chinkanda.
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