Millennials’ high anxiety
Uncertainty has risen among millennials, an important market for commercial brands globally, with fewer of them expecting to be better off than their parents. SA’s millennials are quite a bit more optimistic
A turbulent 2016 appears to have rattled millennials’ confidence, according to Deloitte’s sixth annual global Millennial Survey. Millennials — a vital and growing market for brands — indicate they’re less likely to leave the security of their jobs, are more concerned about uncertainty arising from conflict, and are not optimistic about the direction their countries are going. Tumelo Seaketso, talent strategies leader in Deloitte SA’s Human Capital practice, says a more optimistic picture emerges from SA, where millennials (those reaching young adulthood in the early 21st century) generally expect to be both financially (71%) and emotionally (62%) better off than their parents. This is in stark contrast to mature markets, where only 36% of millennials predict they will be financially better off than their parents. Millennials’ anxiety may be partially responsible for more young professionals wanting to remain in their jobs. Last year, the global "loyalty gap" between those who saw th...
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