A new class of shopper — encompassing 70% of SA’s population — has little or no money because of the Covid-19 lockdown. Yet they make up the bulk of the labour force and are a category brands should ...
The Redzone chats to Kgaugelo Maphai, managing director of The MediaShop Johannesburg, on the agency becoming an Integrated Marketing Agency
The Redzone chats to Catherine Bothma, HDI Youth Marketeers MD, on how to tell brand stories.
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