JEREMY MAGGS: New canvas opens for well-known creative director

One of SA’s leading creative directors, Philip Ireland, has sold his stake in the WPP-owned ad agency Ireland/Davenport, suggesting traditional shops such as the one he co-founded have become commoditised businesses with diminishing relevance. He’s thrown his lot in with a new-age agency called BNRY, which bills itself as a creative technology company and counts among its clients Discovery, Vodacom and Sanlam Investments. BNRY was started by the respected Benon Czornij, a pioneer of the digital industry and founder of HelloComputer before its acquisition by FCB.