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One of SA’s leading creative directors, Philip Ireland, has sold his stake in the WPP-owned ad agency Ireland/Davenport, suggesting traditional shops such as the one he co-founded have become commoditised businesses with diminishing relevance.
He’s thrown his lot in with a new-age agency called BNRY, which bills itself as a creative technology company and counts among its clients Discovery, Vodacom and Sanlam Investments. BNRY was started by the respected Benon Czornij, a pioneer of the digital industry and founder of HelloComputer before its acquisition by FCB.
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