Brand consistency aids in brand security
It is imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures
Several factors cause serious reputational damage to brands these days, ranging from social media to fake news and cyberattacks. It’s therefore imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures. The value of brand consistency Brand consistency is a vital tool that helps customers and potential customers to recognise a brand and helps to establish relationships of trust with customers. A survey conducted by Investis Digital and Forrester Consulting found that “more than half of businesses see an improved reputation as a result of consistently communicating their brand values”. When you deliver a consistent experience in every interaction with customers, they know what to expect when they engage with you. It also demonstrates that you take detail very seriously and gives customers confidence that you will deliver quality service to meet their needs. This consistency provides brand security: s...
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