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The latest Financial Mail AdForum event, in association with Ornico, will be held on August 25 at the Vega School in Johannesburg and will focus on the communications and advertising trends in the telecommunications industry on the African continent. Ornico, Financial Mail and an expert panel will review whether consumers’ price sensitivity, together with the advent of SA’s recession on the back of recent economic downgrades, has affected the telecommunications  industry’s adspend. Telecommunications is one of the most highly competitive industries in Africa, and service providers from across the continent are in stiff competition for market share in this mobile-first audience. Given the prevalence of mobile on the continent, the degree of innovation and development within the mobile space is not surprising. A report by GSMA entitled “The Mobile Economy: Africa 2016” reveals that mobile technologies and services generated 6.7% of GDP in 2015, which amounts to around US$150bn of econ...

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