The DDB agency has won the only gold award at the Apex competition for effective advertising. It’s arguably the country’s toughest awards programme as agencies have to demonstrate how a creative advertising "solution" has led to quantifiable results. DDB won the award for client Telkom and a campaign called "Somebody set me free" in the change category for new campaigns from previously advertised brands that resulted in significant short-term effects on sales and/or behaviour. Net#work BBDO won a special award for feminine hygiene brand Libresse and a campaign called "Vagina varsity" for "an ingenious response to limited advertising or research funds".
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