Put a brand in the hands of any number of local Instagram or TikTok stars and there is almost a guarantee of sales success – and the pandemic has done little to change that
The Redzone discussion and Arye Kellman, chief creative officer at TILT, looked into how marketers in SA have added value to their consumers during Covid-19 and their plans for the future
Allowing brands to directly engage with their customers and reward them for brand loyalty
Would you like to comment on this article or view other readers' comments? Register (it’s quick and free) or sign in now.
Please read our Comment Policy before commenting.
Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.
Would you like to comment on this article or view other readers' comments?
Register (it’s quick and free) or sign in now.
Please read our Comment Policy before commenting.