Businesses are recognising in-housing as a means of enhancing the customer value proposition
Has that image of Africa evolved in the media? And what is the media’s role in helping the continent define its own story?
The Redzone chats to Kgaugelo Maphai, managing director of The MediaShop Johannesburg, on the agency becoming an Integrated Marketing Agency.
The Redzone chats to Kgaugelo Maphai, Managing Director of The MediaShop Johannesburg, on the agency becoming an Integrated Marketing Agency
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.
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