Africa’s brands face losing billions in value as Covid-19 wreaks havoc on the continent’s economies and on consumer buying power, according to an assessment by Brand Finance
What does the future look like for marketers? How do we strategise correctly short-term? Do long term strategies even exist anymore?
A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.
Already subscribed? Simply sign in below.
Questions or problems? Email email@example.com or call 0860 52 52 00. Got a subscription voucher? Redeem it now