The strategic brand narrative around Covid-19 contains all the elements required of a primal brand: a creation story, creed, icons, rituals, a specialised lexicon, nonbelievers and leader
The Redzone chats to Kgaugelo Maphai, managing director of The MediaShop Johannesburg, on the agency becoming an Integrated Marketing Agency
CNA interview at the 2019 Sunday Times Gen Next in South Africa
Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.
