South Africans need to embrace a ‘local is lekker’ view and support, nurture and buy this country’s brands

Allowing brands to directly engage with their customers and reward them for brand loyalty

Standard Bank’s Cleo Zwane on SME marketing

18 March 2020 - 10:45

Cleo Zwane, Senior Manager Retail Marketing Business Segment at Standard Bank answered the below questions at the Standard Bank SME Summit:

What does he believe the key marketing essentials are for SME growth this year?
What are some of the new marketing channels you believe SMEs need to look out for this year?
Why do you think face-to-face marketing is still important?

Cleo Zwane, Senior Manager Retail Marketing Business Segment at Standard Bank

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