ARTHUR GOLDSTUCK: The metaverse means business in Mzansi but may not be ready for prime time
The ad industry seems to be entering a romantic relationship with the metaverse
16 October 2022 - 08:22
In the past month, two big South African brands announced separately that they had bought “land” in the metaverse, a diverse range of virtual worlds accessed through browsers, mobile devices and virtual reality (VR) headsets.
The arrival of radio and TV broadcaster Primedia and financial giant Nedbank reveals that the metaverse means business. But it does not necessarily mean that it is ready for prime time...
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