It's been a bad week for Facebook. Although, given the origins of the past days' fallout around the Cambridge Analytica saga, it's really been a bad few years, largely of Facebook's own making. The social media giant knew all along what was happening, but chose to respond with hand-wringing only once the worst of the dirty washing came out to air. A blog post this week by two vice-presidents - the company's chief privacy officer for policy, Erin Egan, and deputy general counsel Ashlie Beringer - summed up both Facebook's dilemma and why it is the architect of that dilemma. The title of the post, "It's Time to Make Our Privacy Tools Easier to Find", goes to the heart of the culture of most of the tech giants that own the world's personal data. Users and the media have for years demanded greater transparency and simplicity in privacy settings. The time to make the tools easier to find was years ago. The same applies to tools for reporting abusive content, misleading advertising, fake ...

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