We've got news for you.

Register on BusinessLIVE at no cost to receive newsletters, read exclusive articles & more.
Register now

Christmas in July has yet to catch on in South Africa. But it probably will. For years now, retailers have strung twinkly lights and cheery decorations in their stores from October, extending the spending season by almost two months. In the past few years, some big-name retailers have offered South Africans their own version of Black Friday - a tradition in the US on the day after Thanksgiving when stores sell merchandise at cut prices. We are familiar with images of consumers there queuing outside stores, waiting for the doors to open and then, in a frenzy, fighting over television sets. There is also Cyber Monday, which comes shortly after Black Friday — a bid to get people to spend online. These retail events suggest that Father's Day in June, Mother's Day in May and Valentine's Day in February no longer offer retailers sufficient income. Now, Christmas in July, which is not a new concept but is gaining traction, could offer retailers the opportunity to spur spending over the mid...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now

Would you like to comment on this article?
Register (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.

Commenting is subject to our house rules.