If you hang around social media long enough, you will come across requests for donations — supplies for a children's home, blankets and clothes for those who are homeless or books for a library. All worthwhile causes, and those who are asking are doing so with a genuine aim to do good. These requests are often well supported, showing that those who live in comfort are at least aware of those in need. But ever wondered why, despite the numerous requests for help and the often generous responses, it doesn't seem to solve the problems? When we give to someone in need it makes us feel good. We tell ourselves how the person receiving the blanket, or the food parcel is now a little bit better off. We can drive off with a clear conscience. We've done our bit. But have we? Many of us abhor poverty. We hate to see people settling down for the night on a hard, cold pavement as the winter night rolls in. We rail on social media against the plight of those who go hungry. But it does not change ...

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