Bangle that became a Trump PR bungle
A backlash is brewing against president-elect Donald Trump's eldest daughter
It's just a bracelet. But it's Ivanka Trump's bracelet. A backlash is brewing against president-elect Donald Trump's eldest daughter because a pricey accessory her fashion company makes was turned into marketing fodder a day after she sported a version of the piece during a 60 Minutes interview. A "style alert" about one of her brands, Ivanka Trump Fine Jewelry, was sent to journalists on Monday. It featured a photo from her TV appearance and explained she was "wearing her favorite bangle from the Metropolis Collection on 60 Minutes". Some critics thought Ivanka was piggybacking on her father's post-election-day notoriety to boost business. Although her company blamed an overzealous employee for drawing 60 Minutes into the campaign, it's not the first time her team has drawn attention to its marketing. Good for her. She has admirable entrepreneurial flair, and self-promotion is a storied pastime in the Trump family. And, after all, it's just a bracelet. Yet the episode underscores h...
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