Lessons in marketing chemistry
The judges for the 33rd annual FM AdFocus Awards have been announced, as has this year’s theme: ‘Alchemy’
29 June 2023 - 05:00
Twelve of advertising’s biggest names will head the judging of this year’s awards. The competition continues to be the litmus test for business excellence in the industry, but for 2023, AdFocus is also putting increased emphasis on its raison d’être — magic creative work. New jury chair, Luca Gallarelli, group CEO of TBWA\SA, spoke to the FM about this development, and more.
Why does AdFocus matter? ..
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