BRANDS IN BAD TIMES
How to survive the recession
Marketers share their tips for getting by when the going is tough
16 March 2023 - 05:00
With South Africa on the edge of recession after a larger than expected contraction in GDP, many senior marketers are re-examining their strategic planning and budget allocation.
The country’s economy declined 1.3% in the fourth quarter of 2022 — three times more than the market consensus estimate of a 0.4% drop...
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