Jury chair Faheem Chaudhry congratulates agencies for flying the creative flag
01 December 2022 - 05:00
byLYNETTE DICEY
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The FM AdFocus Award winners for 2022. Picture: Supplied
TBWA\South Africa has been awarded the Overall Agency of the Year at the 2022 FM AdFocus Awards.
Since their inception in 1990, the FM AdFocus Awards have established themselves as the leading platform for individuals and agencies to be recognised not only for their creative marketing skills but for their overall business acumen.
This year’s FM AdFocus Awards winners are:
Small Advertising Agency of the Year: Rapt Creative
Medium Advertising Agency of the Year: Grid Worldwide
Large Advertising Agency of the Year: TBWA\Hunt\Lascaris
Group Agency of the Year: TBWA\Group
Public Relations Agency of the Year: Razor PR – an M&C Saatchi company
Specialist Agency of the Year: Levergy – M&C Saatchi Sports & Entertainment
Network Media Agency of the Year: PHD Media South Africa
Partnership of the Year (sponsored by IAS and Scopen): TBWA\South Africa & MTN
African Impact Award: TBWA\South Africa
Transformation Award: Nahana Communications Group
Adaptability Award: Happy Friday
Student of the Year:
Winner — Angelina Faria
Finalist — Robyn Burger
Finalist — Lisa Black
Lifetime Achievement Award: James Barty and Alistair King
Industry Leader of the Year: Fran Luckin, Grey South Africa
Shapeshifter: Mukondi Kgomo and Nkgabiseng Motau, Think Creative
Overall Agency of the Year: TBWA\South Africa
The winner of the FM Creative Challenge is OnlyKind for its seismic blasting ad for Marine Dynamics. The Creative Challenge was developed to encourage young creatives in agencies to connect brand messaging with current news events and headlines, showcasing the power of print in effective advertising. Entries are judged according to three criteria: concept, design and business relevance.
Speaking at the awards, 2022 FM AdFocus Awards jury chair Faheem Chaudhry commented that the agencies that won AdFocus this year did not just survive but recorded one of their most successful years in history, growing their businesses way beyond the constraints thrown at them.
“The agencies who took top honours this year didn’t just harness the power of creativity for their clients. They also applied it to their own businesses and their strategies for their culture and their people. They fully embraced the transformational power creativity has, and leveraged it during a period of heightened challenge and difficulty,” he said.
Congratulating all those agencies that bounced back in spectacular fashion this year, Chaudhry said the awards are hard fought for, and richly deserved.
“To those who came up short tonight, please don’t be discouraged as the role you have played in flying the creative flag on its own deserves massive credit.”
The big take-out: The agencies that won AdFocus this year did not just survive but recorded one of their most successful years in history, growing their businesses way beyond the constraints thrown at them.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
2022 FM AdFocus Awards winners announced
Jury chair Faheem Chaudhry congratulates agencies for flying the creative flag
TBWA\South Africa has been awarded the Overall Agency of the Year at the 2022 FM AdFocus Awards.
Since their inception in 1990, the FM AdFocus Awards have established themselves as the leading platform for individuals and agencies to be recognised not only for their creative marketing skills but for their overall business acumen.
This year’s FM AdFocus Awards winners are:
The winner of the FM Creative Challenge is OnlyKind for its seismic blasting ad for Marine Dynamics. The Creative Challenge was developed to encourage young creatives in agencies to connect brand messaging with current news events and headlines, showcasing the power of print in effective advertising. Entries are judged according to three criteria: concept, design and business relevance.
Speaking at the awards, 2022 FM AdFocus Awards jury chair Faheem Chaudhry commented that the agencies that won AdFocus this year did not just survive but recorded one of their most successful years in history, growing their businesses way beyond the constraints thrown at them.
“The agencies who took top honours this year didn’t just harness the power of creativity for their clients. They also applied it to their own businesses and their strategies for their culture and their people. They fully embraced the transformational power creativity has, and leveraged it during a period of heightened challenge and difficulty,” he said.
Congratulating all those agencies that bounced back in spectacular fashion this year, Chaudhry said the awards are hard fought for, and richly deserved.
“To those who came up short tonight, please don’t be discouraged as the role you have played in flying the creative flag on its own deserves massive credit.”
The big take-out: The agencies that won AdFocus this year did not just survive but recorded one of their most successful years in history, growing their businesses way beyond the constraints thrown at them.
TBWA\South Africa is the overall AdFocus agency of the year
King James co-founders win Lifetime Achievement Award at AdFocus
The jury is in for the 2022 FM AdFocus Awards
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