WATCH | All the winners of the 2022 AdFocus Awards

Advertising agencies, which have exhibited imaginative ways to fuel their business growth and demonstrated the ability to bounce back from challenges, were the centre of attention at the 2022 AdFocus Awards.  

On Wednesday evening, the winners of the coveted awards were announced during a hybrid ceremony at The Empire in Parktown, Johannesburg, and also virtually.

The FM AdFocus awards celebrate agencies which have displayed flexibility and resilience, and remained unstoppable in building client relationships and retaining their top talent. 

In October the finalists were announced after hours of deliberation at the FM's HQ in Parktown. 

Faheem Chaudhry, partner and MD of M&C Saatchi Abel and 2022's AdFocus Awards chair, said: “The final round of judging was a day of robust debate, discussion and analysis. Despite global macro challenges, local economic challenges, and a fair number of industry challenges, the top agencies demonstrated how they were able to imagine, innovate and ultimately grow their businesses and those of their clients dramatically.”

The 2022 AdFocus Awards saw a substantial increase in entries, which further proves just how good a year some agencies had, despite the challenging conditions.

There were no category finalists for Digital Agency of the Year or Independent Media Agency of the Year. The judges said no entrants met the minimum threshold. 

The 2022 AdFocus jury

• Faheem Chaudhry, partner and MD, M&C Saatchi Abel;
• Gillian Rightford, founder Adtherapy;
• Lebo Madiba, founder Powerhouse PR;
• Luca Gallarelli, group CEO, TBWA The Disruption Company;
• Warren Moss, founder and CEO Demographica;
• Zanele Zwane, MD, Duke;
• Firdous Osman, MD, Saatchi & Saatchi;
• Nimay Parekh, chief digital officer, King James (part of Accenture Song);
• Merissa Himraj, CEO, Wavemaker;
• Wandile Collins, founder and chief strategic officer, BlackSwan;
• Sharon Keith, marketing director, Heineken; and
• Ana Carrapichano, founder and owner, Mediology.

WATCH the winners announcement via the link at the top of the article.

For more, visit www.adfocus.co.za