With just 2% of the ad business, they are collaborating to get more of the work
Join Future of Media in unpacking the challenges and opportunities in the metaverse frontier, and the myriad possibilities it holds for advertisers
The evolution of brands during social revolution was discussed during a recent Future of Media digitised event, which was held in collaboration with Vodacom, EziAds, Everlytic, Proudly SA, The MediaShop and WAN-Ifra and hosted by Yellowwood MD Refilwe Maluleke.
Maluleke started the conversation by stating: “It’s never felt like a more important time to be looking at the evolution of brands and the values they reflect about modern society and the volatile, uncertain times we find ourselves in. Around the world businesses have to evolve and adapt at lightning speed. Tensions exist between the world we want to have and the world we currently live in.”..
A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.
Already subscribed? Simply sign in below.
Questions or problems? Email email@example.com or call 0860 52 52 00. Got a subscription voucher? Redeem it now
Would you like to comment on this article? Register (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.