International perspective: brand evolution during social revolution
The evolution of brands during social revolution was discussed during a recent Future of Media digitised event, which was held in collaboration with Vodacom, EziAds, Everlytic, Proudly SA, The MediaShop and WAN-Ifra and hosted by Yellowwood MD Refilwe Maluleke.
Maluleke started the conversation by stating: “It’s never felt like a more important time to be looking at the evolution of brands and the values they reflect about modern society and the volatile, uncertain times we find ourselves in. Around the world businesses have to evolve and adapt at lightning speed. Tensions exist between the world we want to have and the world we currently live in.”..
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