Marketing interrupted – marketing and brand building in a new world
It’s no longer business as usual for brands and much as they have short-term goals to achieve, they must build towards a long-term strategy
20 July 2020 - 10:00
The past few months have been a time of great uncertainty and fluidity, given that no -one alive today has ever had to deal with a global pandemic.
It has been a few months since the start of the outbreak of Covid-19 in Wuhan, China and a complete shutdown of the Chinese economy, followed by various forms of lockdowns in almost every corner of the world. Some glimmers of hope are on the horizon as more countries start to emerge from their pandemic crisis...
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