New ACA head to focus on changing perceptions of ad industry
Priorities for Mathe Okaba, the recently appointed CEO of the Association for Communication and Advertising (ACA), include ensuring greater visibility and increased awareness of the association in the advertising communications industry and the marketing fraternity. In addition, she’s determined to establish achievable transformation goals and invest in the retention of talent. Her long-term vision is to create an operational sector council with the government’s help. Another important task will be highlighting advertising and communications as an option to high school pupils on the cusp of making decisions around their careers. This will include making it an appealing choice to their parents too, “because to use an industry buzz word, they are the ‘influencers’ in this regard”, she says. Okaba assumes the helm of the ACA at a challenging time for the local advertising industry. In addition to the need for faster transformation – which has to be addressed at staffing, leadership and...
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