Standard Bank is SA’s most valuable brand, according to the BrandZ Top 30 Most Valuable SA Brands ranking of 2018. Valued at $4.788bn, Standard Bank beats FNB (valued at $3.675bn) and Vodacom (valued at $3.258bn). SA’s banking category dominated the ranking, with four brands in the top 10: Absa at number 7 and Nedbank at number 8. These, and the remaining two banks – Investec and Capitec – collectively account for 34% of the Top 30’s brand value. This percentage is considerably higher than bank brands in the top 30 in most countries. Discovery and Old Mutual were ranked numbers 9 and 10 respectively. This means that financial services brands, including both banking and insurance brands, collectively represent just over 43% of the top 30’s brand value. The telecommunications category is SA’s next most valuable. Vodacom was placed third and MTN fifth. The third most valuable group is retail, with Woolworths at number 11, Shoprite at number 14 and Mr Price at number 17. The BrandZ rank...

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