We've got news for you.

Register on BusinessLIVE at no cost to receive newsletters, read exclusive articles & more.
Register now

This year is shaping up to be another tough one for the advertising industry, writes global agency holding company WPP.In a trading update it says: "There seems little reason for an upside breakout in growth in terms of worldwide GDP, or indeed a downside breakout, despite the possibility of an increase in interest rates in the short term."WPP is more confident about advertising growth in developing markets, including SA, than in more mature markets. It also sounds a note of caution over the practice of discounting. "There have been several examples of major groups being prepared to offer clients up-front discounts and payments as an inducement to renew contracts. These practices will result in poor financial performance and further consolidation."

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now

Would you like to comment on this article?
Register (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.

Commenting is subject to our house rules.