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According to Forbes a brand’s value is based on three factors: the brand or service financial performance, the role played in purchase decisions, and the competitive strength of the brand.We discuss what brands can do to continually improve their value, and what this value means to consumers. We also look at how leading brands differentiate their marketing tactics from their rivals’ and ensure they are constantly competitive.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
What makes a brand valuable?
According to Forbes a brand’s value is based on three factors: the brand or service financial performance, the role played in purchase decisions, and the competitive strength of the brand. We discuss what brands can do to continually improve their value, and what this value means to consumers. We also look at how leading brands differentiate their marketing tactics from their rivals’ and ensure they are constantly competitive.
What makes a brand valuable?
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.