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Picture: Unsplash/Markus Winkler
Picture: Unsplash/Markus Winkler

Cancel culture refers to the popular practice of withdrawing support for public figures and companies after they have done or said something considered objectionable or offensive. But, in 2022, how do marketing professionals pre-empt what may be considered objectionable or offensive when developing communications, which they wish to cut through the clutter. What does this sense-checking entail?

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