With just 2% of the ad business, they are collaborating to get more of the work
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Cancel culture refers to the popular practice of withdrawing support for public figures and companies after they have done or said something considered objectionable or offensive. But, in 2022, how do marketing professionals pre-empt what may be considered objectionable or offensive when developing communications, which they wish to cut through the clutter. What does this sense-checking entail?
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.