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We’ve all experienced significant shifts in all aspects of life since 2020, with no day like the last. With consumer behaviour changing faster than ever before, marketers have to be ahead of the curve and adapt marketing strategies swiftly. Leading brands have learnt that success means flexibility. But, what will marketing look like in 2022? And can we take anything away from 2021?
We spoke to leading marketing strategists on what considerations they plan to make ahead of 2022 and the marketing climate shifts they predict.
Moderated by Arye Kellman, CCO of TILT, panellists included:
Nadia Mohamed - Marketing Director, Mondelez International
David Wingfield - Managing Executive: Brand and Marketing, Absa Group
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Marketers’ mindsets heading into 2022
We’ve all experienced significant shifts in all aspects of life since 2020, with no day like the last. With consumer behaviour changing faster than ever before, marketers have to be ahead of the curve and adapt marketing strategies swiftly. Leading brands have learnt that success means flexibility. But, what will marketing look like in 2022? And can we take anything away from 2021?
We spoke to leading marketing strategists on what considerations they plan to make ahead of 2022 and the marketing climate shifts they predict.
Moderated by Arye Kellman, CCO of TILT, panellists included:
Leading brands have learnt that success means flexibility. But, what will marketing look like in 2022? And can we take anything away from 2021?
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.