Picture: 123RF/POP NUKOONRAT
Picture: 123RF/POP NUKOONRAT

More than ever, brands are weighing in on trending topics and chasing “social currency”, but in 2021, is this a choice or a given? In our next live FM Redzone digital discussion, we look at how modern-day culture drives brand communications and the demand on agencies and brands to connect to culture if they want to engage meaningfully with their consumers. 

On Thursday, 29 April, TILT’s chief creative officer Arye Kellman, executive of smart home and content at Telkom, Wanda Mkhize, head of marketing at Tyme Bank, Linda Appie, head of digital & content at Wavemaker SA, Shaun Frazao and head of brand marketing at Momentum, Charlotte Nsubuga-Mukasa, empowered our viewers with new insights to propel your brand’s ascension into the 2021 zeitgeist.

More than ever, brands are weighing in on trending topics and chasing "social currency", but in 2021, is this a choice or a given?

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