PROGRAMMATIC ADVERTISING
When the cookie crumbles
Marketers need to address privacy concerns head-on and with transparency — and must prioritise user trust
31 August 2023 - 05:00
As concerns about user privacy and data breaches gain momentum, many marketers are questioning the efficacy and transparency of programmatic advertising strategies.
Digital experts in South Africa are concerned about the Protection of Personal Information Act and platforms that don’t comply with these regulations, posing a risk to advertisers...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
This article is free to read if you sign up or sign in.
If you have already registered or subscribed, please sign in to continue.
Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.