TRACKING BRANDS
Measuring brings clarity in uncertain times
Brand measurement provides businesses with the ability to identify the effectiveness of marketing efforts
27 July 2023 - 05:00
A new debate has been ignited over the value of brand measurement strategies to navigate uncertain economic times and maintain a competitive edge.
As companies grapple with this uncertainty, consumer behaviour shifts and growing market pressures, accurately gauging brand performance is emerging as a vital tool for survival and success...
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