Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Desperate for advertising revenue, Twitter is offering a new matchup deal if brands spend $250,000, providing the full value of $500,000 runs by the end of February.
Since Elon Musk took over the platform 50 of its top advertisers have left while others have reduced adspend. Twitter says it will also allow political advertising to return to the platform after it was banned in 2019.
Clients of the WPP-owned media agency GroupM have also cut their spending on Twitter by as much as 50%.
Executives have reportedly told advertisers they need to start getting comfortable with Musk’s unpredictability.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Twitter lures advertisers back
Desperate for advertising revenue, Twitter is offering a new matchup deal if brands spend $250,000, providing the full value of $500,000 runs by the end of February.
Since Elon Musk took over the platform 50 of its top advertisers have left while others have reduced adspend. Twitter says it will also allow political advertising to return to the platform after it was banned in 2019.
Clients of the WPP-owned media agency GroupM have also cut their spending on Twitter by as much as 50%.
Executives have reportedly told advertisers they need to start getting comfortable with Musk’s unpredictability.
Is Web 2.0 imploding?
The real Musk effect
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Most Read
Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.