BRAND VALUE
Amazon on top of the world again
Online retail giant swaps places with Apple in global ranking as it gears up to take on Takealot in SA
19 January 2023 - 05:00
Amazon is back at the top of global brand-value rankings despite its value falling 15% this year from $350.3bn to $299.3bn, according to brand valuation consultancy Brand Finance’s 2023 report.
The survey, released this week at the World Economic Forum in Davos, Switzerland, comes as Amazon, despite its global cost-cutting exercise, prepares to launch its marketplace and Amazon Prime services in South Africa...
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