Toyota chooses new driver
After a 60-year partnership the car company drops ad agency FCB
03 November 2022 - 05:00
When advertising powerhouse FCB lost the Vodacom account in 2013, it was a body blow to an agency that had held the business for almost two decades. Staff at its Sandton headquarters must have had a sickening sense of déjà vu late last week when it lost the Toyota business after more than six decades.
It was a badge account that defined the agency and year in, and year out, won plaudits in most-liked surveys that measure advertising that resonates powerfully with consumers...
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