CREATIVE FUTURE
Will the next Nando’s ad be written by a bot?
AI is making inroads in the ad industry, which is generally welcoming it as a valuable partner
20 October 2022 - 05:00
Will computer programs take over commercial content creation and render advertising agencies obsolete? We might be closer to that than we think.
The question has been raised by leading advertising thinker Jarred Cinman, the joint CEO of VMLY&R SA, who asks whether a computer can create more compelling, effective and persuasive content than humans. ..
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