WATCH: What does it mean to be a ‘purpose-led’ brand?
Now more than ever consumers invest in brands that lead with purpose over profit, as organisations must be socially and culturally aware to remain relevant in a post-Covid-19 climate. But, amidst the rising global consideration into social causes such as climate change, gender equality, racial inclusion and the like, how do brands make a sustained impact? And what is the role that brands should be playing in the social, cultural and environmental ecosystem?
Moderated by Arye Kellman, CCO of TILT, panellists include:
- Khensani Nobanda - group executive: group marketing and corporate affairs, Nedbank
- Ryan Parkhurst - head of marketing, Investec Wealth and Investment South Africa
- Marilyn Dutlow Munga - director brand and innovation, Kantar
- Masego Motsogi - MD, Grid Worldwide
Now more than ever, consumers invest in brands that lead with purpose over profit, as organisations must be socially and culturally aware to remain relevant in a post-Covid-19 climate
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