The Evergreen Ritsonary: in conversation with Carat SA and Mark Ritson
15 June 2021 - 11:00
There are a set of five timeless marketing concepts that have, on occasion, been misinterpreted or ignored, but that used correctly are fundamental to successful marketing today. This was said by marketing professor Mark Ritson to Carat group strategy director Graham Deneys during the recording of a Carat podcast dubbed “The Evergreen Ritsonary”.
Strategy, not strategist..
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