As Covid-19 changes everything, have marketing plans kept up? – Part 3
10 March 2021 - 11:00
Businesses have responded to the Covid-19 crisis in different ways. Telecommunications company Vodacom has been under pressure to live up to being an essential service, reported managing executive of brand, communication & sponsorship Abey Mokgwatsane at a recent Financial Mail Redzone “in conversation with” digitised event, held in partnership with Kantar.
Vodacom, Mokgwatsane said, has had to step up in terms of its investment in its network and the value and service it offers customers, given the escalation in the volume of users engaging with the company on social media channels...
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