Tourism destinations and brands have been hard hit by the Covid-19 pandemic, but marketing has continued to be important during the crisis, says Laura Hendel, customer growth marketing manager for Club Med Southern Africa.

While many brands went quiet, waiting for the storm to pass, others ensured their voice was heard. These include Qatar Airways, which launched its “We will get you home” campaign. This, says Hendel, was a smart and well-executed campaign from a customer point of view, as it responded to the most urgent need for flights when tourists and expatriates were desperately looking to join their families and homes in the time of crisis...

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