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In its bluntest assessment yet of gender inequality in the advertising sector, the Association for Communication & Advertising (ACA) says the glass ceiling for women remains firmly intact and the industry is dominated by "the persistent problem of the old boys’ club".This follows a wide-ranging industry survey by the local arm of SheSays, a global network for women in creative industries.ACA CEO Mathe Okaba tells the FM the study "highlights a truth we all know too well", revealing that while women make up just over 60% of the ad industry workforce, their share of leadership positions — particularly in the technology and digital disciplines — is much lower. Okaba is particularly concerned about how few black women are advancing."If we consider transformation in its truest sense — and that means changing the industry in its entirety to be more representative of the buying population — there has been some progress but not improvement."It’s simply not enough. We need to nurture and dev...
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