The digital experience: When customers walk away
In a world of low-cost webpage hosting, there’s no excuse for a clunky website or app, or product information that fails to help consumers make purchase decisions
The Covid-19 pandemic has encouraged greater online engagement between retailers and their customers — particularly in the e-commerce space. However, problems in the digital experience need to be addressed by brands if these new-found audiences are to become long-lasting customers.
That’s the main finding in the "2020 South African Digital Customer Experience Report", led by digital marketing agency Rogerwilco. The survey polled 2,000 consumers mainly in Gauteng, KwaZulu-Natal and the Western Cape, and says there is little excuse for having a slow site or app in these days of low-cost, elastic cloud-based hosting...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.