Radio needs to become more innovative
The radio industry needs to focus on innovation and invest in its youth markets to stay relevant. Critically, it has to add value beyond audience numbers
Radio stations are going to need to become much more innovative if they want to keep their audiences, particularly younger audience members. This was one of the overriding messages emanating from a recent Radio Awards digital event hosted by Tim Zunckel.
Following the 10th annual Radio Awards a panel comprising Kaya FM MD, Greg Maloka (winner of the Commercial Radio Station of the Year) together with Leanne Kunz, station manager at Tuks FM (winner in the Campus Radio Station of the Year category) were joined by media guru Gordon Muller and head of marketing at African Bank, Kaibe Mollo, to discuss some of the issues facing the radio industry both now and post Covid-19...
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