Reasons for customer loyalty tend to vary across customer segments and can change over time. A customer’s level of commitment or loyalty is driven by motivators – things like price, value, quality, experience and convenience, just to name a few. The more motivators your customers have, the stronger their level of loyalty. 

Brands make significant investments into marketing and advertising to motivate customers to choose their brand. But though it can bring in the numbers, does it result in loyal customers?..

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