We've got news for you.

Register on BusinessLIVE at no cost to receive newsletters, read exclusive articles & more.
Register now

Reasons for customer loyalty tend to vary across customer segments and can change over time. A customer’s level of commitment or loyalty is driven by motivators – things like price, value, quality, experience and convenience, just to name a few. The more motivators your customers have, the stronger their level of loyalty. 

Brands make significant investments into marketing and advertising to motivate customers to choose their brand. But though it can bring in the numbers, does it result in loyal customers?..

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now