What makes consumers loyal to a brand?
Don’t motivate customers to choose your brand. Instead, create conditions that will motivate them to use it
18 March 2020 - 08:00
Reasons for customer loyalty tend to vary across customer segments and can change over time. A customer’s level of commitment or loyalty is driven by motivators – things like price, value, quality, experience and convenience, just to name a few. The more motivators your customers have, the stronger their level of loyalty.
Brands make significant investments into marketing and advertising to motivate customers to choose their brand. But though it can bring in the numbers, does it result in loyal customers?..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.